The Dearborn automaker said previously it planned to build 80,000 F-150 Lightning pickups annually at the Rouge Electric Vehicle Center in Dearborn next year. Soon, 150,000 a yearįord has already said it doesn't expect to fill all orders in 2022. One issue that may influence the decision to purchase is delivery date, Darren Palmer, Ford general manager of battery electric vehicles, told the Free Press. When one person declines, that increases the odds of someone else getting a truck that ranges in price from $39,974 to $92,000, depending on specialty items.įor those who don’t receive invitations to convert for the 2022 model year, "there will be opportunity to order for future model years in due course," Ford said in a news release. The number of emails sent by Ford to potential customers in coming weeks and months will depend on the number of reservations converted to sales. Deliveries begin in the spring.įord said it will email potential customers in waves from when their $100 refundable reservation for Lightning was received. The earliest reservation holders will receive "invitations" by email on Thursday to place orders to purchase the truck, the company said. Watch Video: She is the chief engineer of all-electric Ford F-150, leading a revolutionįord Motor Co., which shut down its reservation system for the all-electric F-150 Lightning pickup truck in an attempt to manage overwhelming response, will start accepting purchase orders this week, the company announced Tuesday.įor the first time, reservations can be converted to actual orders.
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